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  • First Name: Maria
  • Last Name: Sumbul
  • City: Sharjah
  • Country: United Arab Emirates
  • Phone No: 0508760987
  • Zip/Postal Code: 00971
  • Education: MBA
  • Field of Study: Marketing
  • College or University: Institute Of Business Management
  • Time Period: 30 Days
  • Job Title: Assistant Brand Manager
  • Listed: August 23, 2015 8:57 am
  • Expires: This ad has expired
Picture

Work Experience

MARIA SUMBUL
Contact Number: + 050-8760987, 050-1338271
Mailing Adress : Flat No. (01)Hani Al-Khalil Building Yarmook Area Sharjah – U.A.E.
E-mail Address : maria.sumbul@yahoo.com
Visa Status (R): Residence Visa/Husband Sponsor

Professional Profile:

Strongly believe and abide by the fact, that in this growing world it is important to be responsible, personable, energetic, dynamic, and a dedicated individual. Having an open mind to grasp ideas quickly and hence becomes a team player with the ability to persistently achieve high standards in everything undertaken with a mindset to play above the targets.

5 years of experience in the marketing field encompassing Brand Management, Consumer Activation and education Marketing and Human Resource. I have worked on brands like Mehran Spice & Food Industry, Johnson & Johnson, Abbott and Tapal etc. with a proven track record of results through stretching goals, innovation and high quality 360 degree executions.

Master’s in Business Administration from IoBM, and had the opportunity to work on several projects as a team leader. This has enabled me strengthen my leadership and coordination abilities, and also allowed me to appreciate the importance of teamwork.

Brand Experience March 2012 – May 2013

ANFORDS PAKISTAN
(Pakistan- Karachi)
A leading producer, manufacturer and distributor of health care products (toothpaste, creams and shampoo)
Its product portfolio includes Doctor Toothpaste, A1 Toothpaste, and Nexera Toothpaste. Anfords products are also exported to Jordan, Iraq, USA, and Bangladesh.

Designation: Asst. Brand Manager( Pakistan- Karachi) Department: Marketing

Responsibilities Included:

Responsible launch Nexera Toothpaste, reporting in to the GM Marketing. Handle portfolio that comprised of family brands; Doctor Toothpaste, A1 Toothpaste & Nexera Toothpaste.

• Led the 360 Degree Brand Campaign, ‘Khalis Longon se Buna Nexera”, from briefing and ideation to execution and deployment
• Prepare media plan, brand briefs and promotional activities, develop ideas that drive consumer development and add value.
• Interact with suppliers, media buying, advertising, research, direct marketing agencies
• Liaison with Sales management to monitor and evaluate promotional campaigns and recommend changes as appropriate.
• Bring portfolio brands to life on-ground, across all relevant channels: Local, International Modern Trade (Hyper star, Makro and Metro) and Traditional Trade
• Conduct market visits to obtain a close understanding of the market and obtain new consumer insights.

Campaigns Worked On:

-Launch Campaign: “ Khalis Longoon Se buna Nexera”
-Nexera TV Campaign: Like new teeth Just a tube away!
-BTL Activation: Exchange your old toothpaste with new tube of Nexera Toothpaste
-Introduced “Jumbo Pack- 150 gms” of A1 Toothpaste in the market

Brand Experience Jan 2011 – Feb 2012

MEHRAN SPICE & FOOD INDUSTRIES
(Pakistan- Karachi)

Mehran Spice & Food Industries is known as a leader in the quality food business. Its product portfolio consists of spices, pickles, rice and deserts.
Mehran Products are widely available in Pakistan, USA, UK, Canada, Australia etc.
Designation: Brand Manager Department: Marketing

Responsibilities Included:

Responsibilities included introduction to Mehran Spices in Pakistan Market, managing category, leading major brand innovations, launch planning & execution of all marketing campaigns.

•Designed and executed a major thematic campaign titled “Mehran Ko Duniya Janti Hai, Ab Ap ki Bari Hai” supported with effective media planning (ATL promotion on TV – through advertisements & content integration, radio spots, print ads, POSM, hoardings)
•Driving brand equity and brand pull through communication
•Identified market trends through market visits and a thorough competitor analysis.
•Consumer research, retail audit, taste optimization of products
•Leading innovation and product development cycles
•Liaising with the Supply Chain and Sales Team to maintain daily stock control and check
•Strategic alignment and annual target setting with regional teams
•Analyzing brand performance on a daily basis, so as to ensure stock availability, sales target and trade offer achievement
•Work closely with the in-house graphic team for new product and packaging format initiatives to gain competitive edge.
•Work in close coordination with the BTL team to ensure maximum brand presence in various brand related events and attack plans.
•Ensured nationwide product availability through display drive, ensuring proper product placement on shelf & effective merchandising
•Formulated strategies in liaison with Sales Team to improve penetration through different business channels, such as HORECA’s

Campaigns Worked On:
-Launch campaign: “ Mehran ko Duniya Janti Ha, Ab Ap ki Bari Ha”
-Conducted taste trials & store converter activity in metropolitan cities of Pakistan to create awareness of Mehran spices.
-BTL activity: Initiated awareness campaign at Colleges and Institutes of Pakistan.
-Participated in Dawn Lifestyle Expo Event
-Conducted research at consumer level to see spices acceptability

Brand Activation Experience June 2008 – Dec 2010

NATIONAL MARKETING SERVICES
(Pakistan- Karachi)

National Marketing Services Private Limited is a full service agency providing 360 degree solutions for brand communication.
It provides cutting-edge and creative solutions for both national and multinational brands. Such as: Chevron, Tapal, IBL, J&J, Abbott, Zong, Ufone, Reckitt Benkiser etc.

Designation: Business Development Manager Department: Marketing

•Worked in Activation Agency, generated ideas, developed and organized brand activations/Events, prepared budgets and delivered presentations for various advertising and on ground campaigns.
•Directed, motivated a team of creative staff to execute challenging activities
•For each Campaign Tracked budgets and expenses.
•Conducted on ground visits and reviewed campaign response rates to evaluate each campaign based on its SOP’s

Projects Worked On:

•Pediasure (Abbott): Yearly school Drive Having BMI tests of students and Introducing Pediasure to their mothers
•Selsun Blue: Re-launch of Selsun blue with Launch Event (Fashion Show) and on ground activities
•Johnson & Johnson: Safe Fleet Helmet Distribution Drive
•Clean & Clear: Female Institute Drive on occasion’s celebration like friendship day & Valentine’s Day
•Neutrogena: Mall Activations (Forum, Park Towers, Dolmen Mall)
•Tapal: Door to Door Selling Campaigns in interior Sindh
•Caltex: Implementation of Merchandising Drive according to planogram at the retail level

EDUCATION:

Qualification Year Institution / College Grade / GPA
MBA (HRM & Marketing) 2008 Institute of Business Management (IoBM) 3.20
BBA 2007 Institute of Business Management (IoBM) 3.25
HSC 2003 DA Degree College for Women A Grade
SSC 2001 St. Joseph's Convent High School A1 Grade

ACADEMIC ACHIEVEMENT:

•Merit scholarship from Government of Pakistan during my tenure in Institute of Business Management (IoBM)

INTERESTS/ HOBBIES

•Traveling, making friends & also an active participant in Parish choir & Event organizing Committee.
•Self-Entrepreneur: Under brand Name “Mithas” provide home baked cakes.

Date of Birth : 3, September – 1985
Language : English & Urdu
Religion : Christian
Nationality : Pakistani
Relationship Status : Married

Description

Strongly believe and abide by the fact, that in this growing world it is important to be responsible, personable, energetic, dynamic, and a dedicated individual. Having an open mind to grasp ideas quickly and hence becomes a team player with the ability to persistently achieve high standards in everything undertaken with a mindset to play above the targets.

5 years of experience in the marketing field encompassing Brand Management, Consumer Activation and education Marketing and Human Resource. I have worked on brands like Mehran Spice & Food Industry, Johnson & Johnson, Abbott and Tapal etc. with a proven track record of results through stretching goals, innovation and high quality 360 degree executions.

Master’s in Business Administration from IoBM, and had the opportunity to work on several projects as a team leader. This has enabled me strengthen my leadership and coordination abilities, and also allowed me to appreciate the importance of teamwork.

Listing ID: 28155d98ab4660a7