- First Name: Princess Erica
- Last Name: Esguerra
- City: Arjan
- Country: United Arab Emirates
- Phone No: +971509410373
- Education: College Graduate
- Field of Study: BS Psychology
- College or University: Miriam College
- Listed: September 1, 2015 1:39 pm
- Expires: This ad has expired
BP / Castrol Philippines
Motorcycle Oil Space Manager – Apr 2000 – Oct 2010
•Responsible for creating and implementing annual marketing promotions and events on a national level, and ensure that all expenditures are within budget.
•Responsible for building a positive brand image of Castrol Motorcycle oil thru ATL and BTL activities.
•Localizing Regional (AsPac) Marketing campaigns to ensure effectiveness upon implementation.
•Strategically forecast annual sales target and ensuring that marketing plans are in place to support achievement of sales goal.
•Working closely with the sales team on B2B contracts to ensure that local marketing support are feasible and available at all times.
•Doing market visits to check on competitor’s activities and to ensure proper roll out of marketing activities.
•Responsible for determining proper channels of sponsorship to ensure that investments are maximized.
Rustan Coffee Corporation
Store Manager – Mar2011 to Jul2015
•Oversee day-to-day operations to ensure business sustainability and achievement of KPIs.
•Monthly inventory; ensuring that variances are minimized and has been accounted for.
•Preparation of monthly P&L report and formulating action plans to address opportunities.
•Hiring of manpower and conducting mid-year and annual performance reviews of staff.
•Responsible for ensuring that company policies and operational action plans are implemented on a timely basis.
A self-motivated professional with experience of 14+ years looking for a suitable position in a respected organization as a Sales or Marketing Executive.
Proficient in computer operation and applications like MS Word, MS Powerpoint, MS Basic and Advanced Excel.